April 13

Article Marketing Education to Build an Affiliate Marketing Business


Many people interested in the business opportunity called affiliate-marketing jump in sight unseen. They see others engaging in this type of marketing. They also see how easy it is to become an affiliate marketer, at no cost. The temptation is to jump in feet first and get to it. While an enthusiasm to “get at it” is admirable, it sometimes leads to wasted effort and diminished results.

If you’re new to affiliate marketing what should you do to ensure success comes faster? The first thing to do is gain an education on the benefits of article writing to promote an affiliate business. Next, gain an understanding on the article submission process. Finally, gain knowledge on how an article marketing service works to build your affiliate business.

Is there one source where you can access all of this useful information? There is; it’s the educational or “university” pages of premier article marketing services websites. The better services offer subscribers content that help them utilize article marketing to their best advantage.

Your job is to choose the service that offers the most current and relevant education. An article distribution service that incorporates learning modules from experts in the field is what you’re after. Look for the following to guide you in choosing a service with top-notch academic resources:

Free Live Telecourses

Seminars presented visually are a great way to learn the nuances of article marketing. Of course, seminars presented by recognized experts in this field are the best. That’s what a good article distribution service offers. They know only those who engage regularly in the process called article marketing are fit to teach it. You want to choose a service that utilizes the skills and experience of these specialists.

Audio-on-Demand Sessions

Another way to absorb useful knowledge quickly is via audio seminars. Here, you access knowledge according to your personal schedule. With audio-on-demand, you relax in your favorite chair, close your home office door, or put on headphones. You shut out the rest of the world, and just listen.

With concentration, you focus on expert commentary from seasoned article marketing professionals. Their advice, presented this way, gives you a deeper understanding on how to begin an article campaign. Listening helps you retain knowledge. You then incorporate this knowledge into your affiliate-marketing plan. These audio seminars show how article marketing is a major factor in affiliate marketing success.


A good article marketing university offers free E-Books. These relate to internet marketing in general and article marketing in particular. Topics offered range from article marketing best practices to writing headlines. Article marketing with blogs and RSS are also topics presented by a quality service.

Informative E-Books on using articles and technology to promote your business are essential. The better distribution services stay current on new ways to use article marketing. They continually update their educational portals so they convey the latest marketing methods to their subscribers. Therefore, an affiliate marketer is not stuck in a time warp. They are not oblivious to new article publishers on the scene or social media marketing methods.


Feeds, which you download to your mobile device, are an excellent way to learn on the go. In addition, you can download feeds to your PC home page or to your laptop. You gain article marketing and internet marketing training wherever you are.

As an affiliate marketer, you have no excuse for not furthering your education. A good article marketing school makes this “feed” option available. It’s important to choose an article marketing service that embraces digital technology fully. It shows they are state-of-the-art, and wish to make learning as user-friendly as possible for their subscribers.

A service that offers all of the above gets you up to speed quickly on what article marketing entails. Using the knowledge base of their expert teachers, they instruct on why article marketing works. They not only present the “why”, however. They clearly present the “how to do it.”

This is instruction geared towards writing article’s faster. Its instruction on writing quality articles that pass the requirements set forth by publishers. Additionally, it’s instruction on how quality article writing, and wide and deep article distribution builds affiliate marketers’ credibility.

After all, credibility as a marketer is what you’re after. What better way to build your trust factor than with words. Words presented to your niche market, via article marketing, are your business ambassadors.

Explore the educational offerings available to you through an article distribution service’s university pages. Learn in detail how widespread article distribution builds affiliate-marketing businesses. Let article-marketing expertise be the engine that drives your affiliate enterprise forward.

Brad McGovern is the Marketing Manager at
Article Marketer, and offers advice and news of note to article marketers. Learn how towrite quality articles here!

2014 – San Diego – MLK Jr Promenade – 1 of 4
writing article
Image by Ted’s photos – For Me & You
The Martin Luther Martin Jr. Promenade runs about 1 km adjacent to the trolley tracks between East Harbour Drive and the southwest perimeter of Gaslamp Quarter.

The promenade has several granite slabs engraved with some of Kings memorable quotes.

You may have a difficult time finding any on-line information on the Promenade. As an example, of 215 TripAdvisor entries for things to do in San Diego, the Promenade is not listed.
I find this a bit disturbing as walking down the promenade and reading Kings quotes should be mandatory for all San Diego visitors and residents as an opportunity to reflect on and heed his message.

As the following newspaper article notes, a King Memorial in San Diego faced a controversial ride to fruition.


SanDiego CityBeat

Wednesday, Jun 28, 2006

10 freakin’ years?
The history behind the struggle to build a memorial to Martin Luther King Jr.
By Kinsee Morlan

On a recent cloudy morning, I sat in the empty reception room of former District 4 City Councilmember George Stevens’ office on the corner of Federal Boulevard and Euclid Avenue waiting for “The Reverend,” as some call him, to show. He rolled up in his shiny Jaguar about 30 minutes late. He parked, then pulled an old green and white street sign from the back of his car. The sign read “Dr. M.L. King Way.”

A week prior, I had talked to Stevens for more than an hour. Half serious rant, half soapbox prattle, he filled me in on a bit of our city’s history regarding Martin Luther King Jr.

“There’s just been such a rejection of him in San Diego,” opined Stevens, who, along with former Caltrans District Director Gary Gallegos, first proposed the idea for the King memorial nearly 10 years ago. Now, Stevens wants no part of the King memorial project. Originally picked to be on the artist-selection panel, Stevens attended one meeting then turned his back in disappointment and disgust.

“What they’re trying to do with this project now is a make up for some things they did not do related to Dr. King in the past,” Stevens said. “That’s why you’re calling me; they’re still trying to do that. Just like they did with the freeway…. It’s a piecemeal sort of a thing.”

Consolation freeway, a drive-by history

California State Highway 94-the chunk of cement stretching from Downtown through District 4 and out to Campo-was renamed The Martin Luther King Jr. Freeway in 1989. Then-state Sen. Waddie Deddeh, a Democrat who represented the 40th District, was behind the push for the name change but had indicated at the time that no tax dollars could be used; instead, all funding for the construction and installations of the new signs would have to come from private contributions. The grassroots funding made the highway name change a slow and arduous process.

Stevens said that, initially, enough money was raised through private donations to buy just one sign, but not enough money to have it properly installed. Instead, Stevens said, the sign was placed in the ice plant on the side of the G Street entrance to the freeway. He said the “M” and “L” part of “MLK” were soon painted over to make the sign read “KKK.”

“People don’t like to talk about that part of San Diego’s history,” Stevens said.

It wasn’t until 10 years later, September 1998, that SANDAG finally stepped in and authorized .4 million to have the signs properly installed.

But even with the fancy reflective signs in place, Stevens still wasn’t satisfied. He said he thought the renaming of the freeway was a sort of consolation prize, a resolution born out of a previous debacle over the renaming of downtown’s Market Street.

Changing names

Market Street was a hotbed of African-American activity from the 1920s through the 1940s. Jazz clubs and black-owned businesses lined Market in an area that was once dubbed the “Harlem of the West.” That’s why Market Street was the obvious choice when Coretta Scott King visited San Diego in 1985 and suggested the city name a street in honor of her fallen husband.

One year after Mrs. King’s visit, the San Diego City Council voted in favor of renaming Market. Signs were quickly torn down and replaced, but business owners along the newly dubbed “Dr. M. L. King Way” weren’t happy with their new addresses. According to Stevens, a few local businesses were the driving force behind an initiative to change it back.

It didn’t take long for those business owners to gather enough signatures for a ballot initiative. On Nov. 3, 1987, nearly 60 percent of voters favored amending the San Diego municipal code so that “the street now known as Dr. Martin Luther King Way irrevocably be renamed Market Street.”

Stevens and others who wanted to publicly honor the memory of King viewed this as another slap in the face-and they weren’t about to settle for the Highway 94 consolation prize.

On Jan. 10, 1989, a group known as the San Diego Martin Luther King Jr. Tribute Citizen’s Committee recommended to the City Council that the Convention Center, which had yet to be officially named, be called the “San Diego Martin Luther King Jr. Convention Center.” With a vote of 7 to 2, the council passed the committee’s recommendation.

But, because the Convention Center sits on 11 acres of land owned by the Port of San Diego, the name change never happened. Port commissioners voted against the city’s recommendation, opting instead for the more marketable “San Diego Convention Center.”

African-American groups boycotted the Convention Center for nearly five years after that. The city tried to quash the problem with yet another consolation prize-a narrow, half-mile piece of land across the street from the Convention Center became the “Martin Luther King Jr. Promenade.” The impressive sounding promenade is actually a smallish, linear park. It’s made up of a walkway with a few granite segments memorializing King’s words and-among a handful of other, smaller public artworks-a large, steel disc-shaped sculpture with large chains dangling down one side called “Breaking of the Chains” by artist Melvin Edwards.

“We eventually got the Martin Luther King Jr. Promenade,” remembered Stevens. “That was a little dab of something.”

Filled in on some of the recent controversy surrounding the King memorial, he grunted in an “I told you so” way and said, “It was a controversy from the start.”

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Posted April 13, 2016 by echo in category "Copywriting

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