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Image from page 239 of “Hardware merchandising August-October 1912” (1912)
Image by Internet Archive Book Images
Title: Hardware merchandising August-October 1912
Year: 1912 (1910s)
Subjects: Hardware industry Hardware Implements, utensils, etc Building
Publisher: Toronto :
Contributing Library: Fisher – University of Toronto
Digitizing Sponsor: Algoma University, Trent University, Lakehead University, Laurentian University, Nipissing University, Ryerson University and University of Toronto Libraries
Click here to view book online to see this illustration in context in a browseable online version of this book.
Text Appearing Before Image:
pen and T square was usedfor this purpose, making the stripes 1inch apart, leaving a white panel in the40 centre for the wording. To demon-strate the use of the script lettering inthe cards belonging to this lesson, itwas necessary to use the lower case, aswill be taught in the next and last les-son of this series. Script capitals can-not be used together to make up aword. The Lined Effect. A number of very catchy effects maybe obtained by using the fine lines. Oneway is to line the letter as was shownin a previous lesson; another idea is toline the card around the letter anddecoration, and yet another style, whichis very effective, is to line the decora-tion as is shown in the accompanyingcard. The whole design and letering in thiscase was pencilled out, then outlinedwith a brush and ruled with a rulingpen, leaving the lettering open. Thespray of roses and the ribbon was thengiven a tint—any desirable tint of veryContinued on page 42- HARDWARE AND METAL (W*N9llhPrudk0UlllSiwScript
Text Appearing After Image:
Plate showing the various strokes used in brush outline script. 41 Progressive Hardware Retailing A Humorous Series of Window Cards—Firm Established an Auto Station inFront of Store—Clearing Out the Seasons Goods—A Voting Contest For Piano. A TALK IN TOOL TERMS. Chatham, N.B.—In the windows ofMcDonalds hardware store this weekwas displayed an attractive array ofcarpenters tools, which were shown insuch a manner as to command attentionfrom passers-by. And the advertisingof them was a piece of novel and up-to-date work, drawing attention to almostevery article shown in the window, or atleast such as are most commonly in useby carpenters. On the day the dis-play was being made there appeared inthe leading newspaper of the town, adialogue supposed to have taken placeoutside the store and to have been over-heard by a newspaperman as follows:1 Ever see a spoke shave a plumb, Bob ?No, but I saw a nail set a tee squareand a monkey wrench a floor, Jack.0, gimlets, brace up and have a b
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