June 13

Article Marketing — Writing for the Internet

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Article marketing incorporates writing carefully and concisely for a target audience on the Internet. While all writing begins with good grammar, accurate spelling and compelling content, there are several differences between print writing and online writing in both structure and purpose. Online articles tend to be shorter than printed text, as do the individual sentences that make up the text. Readers usually skim what they see online, so articles are not only shorter, but often broken up into small sections rather than presented as a large block of text.

Writing online articles for the purpose of article marketing involves targeting a specific audience and providing them with relevant content that is usually intended to drive them to another resource by way of a link.

Internet Writing and SEO

Search Engine Optimization, or SEO, is a strategy for increasing traffic to a website using organic search engine results. In terms of article marketing, this means creating an article that is targeted around keywords readers might use to search for your content in the search engines. In order to drive targeted traffic to the content of the article, the article will need to rank high in the search engines. To do this, your desired keywords must be sprinkled generously throughout the text in a natural way that doesn’t make the content seem like a sales pitch.

Search engines use programs that scan the content of a website by sending “spiders” to crawl every bit of information on the site. The most widely-used search engines place a great deal of importance on backlinks, or links to a site from other websites. Article marketing helps to get these links because you have inserted them in the author’s bio at the end of the article. They point to your site for readers interested in your content as well as spiders crawling the web searching for relevant linked-up websites.

An Emphasis on Quality

Quality content is one of the most important aspects of successful article marketing. Providing your readers with relevant information that delivers what they are searching for will drive not just traffic to your site, but targeted, trusting readers who respect what you have to offer. Furthermore, many article directories have quality control measures that protect against low quality articles. Misinformation or invalid content often will not be listed on these directories, let alone indexed by the search engines.

The Importance of Effective Titles

The title of an online article is essential to the success of the marketing campaign. A title that contains targeted keywords not only helps readers find the content they need, but also boosts the article’s search engine rankings. Choosing the title of an online article is a balancing act that involves drawing in potential readers with clever catchiness but also satisfying the search engines’ ranking system.

Straightforward and Uncluttered

Online readers tend to scan what they read online and need their text broken up into small logically flowing chunks. As a result, the body of the text may be divided by headlines or broken up into short paragraphs. Using sub-headings, lists, bullet points and bold key phrases are effective ways to create an article that is easy enough to read so that you will not lose your audience. The importance of keyword usage still remains, but splitting up the text into snackable chunks can hook readers and ease them from the first word to the last.

Get Grammar Guidance

Writing effective articles for the Internet takes time, research and practice to become an expert. Here are a few tips:
* When writing to your audience, write using the active voice to make your words more direct, clear and concise.
* Always use proper grammar and avoid slang.
* Always run your text through a spell-checker to avoid simple but glaring errors.
* If your text includes any specialized terms, define them for your audience so their read is easy and enjoyable.
* Do not, under any circumstances, copy text from another source. This is not only wrong, it will make your article plummet in the search engine rankings due to duplicate content.

If you want to learn more about writing there are many good books available. A great one to start with is William Zinsser’s On Writing Well: the Classic Guide to Writing Nonfiction.

Outsourcing

If you don’t feel that you can produce high-quality articles yourself, one solution is to outsource the work to freelance writers. While this can be an efficient way to get your articles written, you must make sure to find trustworthy writers who can produce content at the level of quality you desire. Outsourcing can work only if you identify a resource or company that provides writers at a cost effective rate with consistent and reliable delivery of high quality content.

Article marketing can be a powerful strategy for generating targeted traffic and backlinks to your site. It can increase both your credibility and your search engine rankings. But to be successful, you need to employ the unique style of writing specific to the Internet. Online writing is different from print writing in structure and content, but successful online writing is guaranteed to help your business’s bottom line.

Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. The approach is simple, highly effective and affordable. Visit our website to learn more about how we can deliver higher traffic and more profits to your website.

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Image by touching peace photography – Paul Davis

HSC / High school English tips and guide to writing and “designing” a great feature article – see more at
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May 6

Top Ten Article Writing Tips to Succeed in Writing for the Internet

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Article Writing has in recent times become extremely popular. A poorly written article can be harmful, both to you as the author and the products you are promoting. The article you write should not only display your creative and imaginative skills but also satisfy the needs of your target audience.
These ten article writing tips can act as a guide in helping those who wish to succeed in writing articles for the internet.

1. Write on a Topic that you know best:

Always write on some topic that you know best or are familiar with. If you have a website it is important to write on topics relevant to your website. The reason is obvious. No visitor will want to visit a website he is not interested in.

2. Have a Captivating Title:

This is the most important of all the writing tips. The title should be powerful and captivating but not misleading. Spend some time and think about a title that will attract and captivate the imagination of your target audience.

3. Organize your Topic in a Point wise form:

You topic should be organized in a point wise form so that the reader easily understands and grasps your ideas. There should be an Introduction at the commencement and a Conclusion at the end of the article.

4. Have sub-titles, Numbers or Bullet points:

When the article is organized in the above manner, it will be even more effective if these sections have sub-titles, numbers or bullet points. When the audience click on the title of your article and view the sub titles and the organized presentation, you can be certain that they will want to read your article.

5. Use simple language and Short sentences:

One of the best article writing tips I ever got was to use simple language. Most of your audience will be people who want to learn some thing from your article and would find it difficult to understand technical jargon. Simple language also helps those whose mother tongue is not English, to understand and appreciate your writing. Short sentences are attractive, easily readable and understood. Like getting lost in translation the point you so anxiously wish to make can be lost by the time the reader finds his way to the end of a long sentence.

6. Avoid grammatical mistakes and spelling errors:

However good the article might be, if it is sprinkled with grammatical mistakes typos and spelling errors, the reader will before long click away from the article. Proof read and Spell check your article before submission.

7. Display your Expertise:

One of the great advantageous in writing for the internet is the opportunity you get to display your expertise. The more you are able to convince the audience of your knowledge and skills, the more popular you will be in the internet world and more targeted visitors you will get to your website. Always proof read your article.

8. Limit the length of article:

Always limit the length of your article. It should neither be too short or too long. The popular range is between 500 words and 650 words. This gives you sufficient space to express yourself clearly to your targeted audience.

9. Do Not Sell:

If you want your article to be read, appreciated and published by other webmasters, then do not sell. You will loose credibility if you have links from your article to your products and services.

10. Resource Box:

Though this is the last of the ten article writing tips, this tip is of vital importance. Here you get the opportunity to write a few lines about yourself, your website and have a life link to your website. Where ever possible link to your website using HTML code and having the keywords embedded in it. Make the best use of it.

Conclusion.

Writing good content is absolutely important if you wish to succeed in the internet. These ten article writing tips I am confident will be a source of inspiration and motivation for you to write top quality articles. Your own imaginative and creative skills can make them even better.

Copyright © Kanaga Siva. Kanaga Siva is an Expert Author and Marketer. You are welcome to his Internet Business Opportunities Website and Internet Marketing Blog for more Tips on Article Writing and for an Affiliate Marketing experience that can help you make money from home.

1974 Magazine Illustration of Pretty Girl on Toothpaste Tube
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Image by classic_film
Vintage 1970s illustration of pretty girl on a toothpaste tube, accompanied a brief dental care/oral surgery article and advertising good health products.

Published in Buenhogar (women’s Spanish language magazine), July 16, 1974, Vol. 14 No. 9

Fair use/no known copyright. If you use this photo, please provide attribution credit; not for commercial use (see Creative Commons license).

GCSE English Language: How to create the perfect magazine article

Whether you’re revising for exams, or just looking for a quick revision guide, this useful video will help you achieve the perfect mark magazine article.
This video will go through how to plan, structure and write a perfect piece of writing. Thanks for watching! Please subscribe and then keep revising: register for HUNDREDS of FREE videos covering English, Maths and Science for GCSE and A-Level revision at http://tuitionkit.com
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April 7

How Can Writing Be Used As an Internet Money Making Opportunity

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The advent of Internet has provided effective money making opportunities to many. You may do a host of activities on the Internet to earn quick money. Writing is one such activity that not only provides you creative satisfaction, but also pays you good money.

Following are some of the writing activities that you can opt for:

Blog Writing:

Blogging bug has caught the world by storm. In a fairly less time, it has managed to capture the interests of many a people. Blogging is considered to be a serious business these days. Blogs are very effective way of communicating, providing opinion and strengthening the credibility and brand of an organization. Therefore, if your writing skills are good enough, you may be hired by good organizations to write blogs on their behalf. And the amount you get is good enough to keep your house running.

Article Writing:

This is perhaps the best way to earn money through writing. Article writing has proved to be one of the most preferred Internet money making opportunities. Everybody from small scale businessmen to big entrepreneurs need articles to be written about their business to promote it. And this means that, they are always on the lookout for good writers. Even if you do not want to pursue writing as your permanent profession, you may surely consider becoming a freelance writer. There is indeed a huge demand for efficient freelance writers in the business world. Besides, you may also submit your articles to different article directories such as ezinearticles.com and articlesbase.com. Hence, you should give a serious thought to pursue article writing.

Product reviews:

Some or the other product gets launched everyday. And customers prefer buying the products only after reading their reviews. Product reviews play an important role in influencing the decision of the customers. And hence, writing product reviews is a very viable and lucrative option. You may be surprised to know that professional reviewers get a good package and earn a high salary. Professional reviewers are very sought after, since they are capable of both promoting and tarnishing a brand’s image. Therefore, this option is worth considering.

Editorials:

Editorials are unarguably the most important section of newspapers and magazines. Hence, many online publications are always on the lookout for those writers who can write quality content for their editorials. You need to know that writing an editorial is one of the highest paying jobs as far as online writing is concerned. And therefore, you should seriously give a thought to this option.

In these ways, writing can be used as an effective tool for making money online.

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February 29

To be familiar with how to Go On the subject of Writing Article on Internet advertising in addition to marketing

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To be familiar with how to Go On the subject of Writing Article on Internet advertising in addition to marketing

Going over an article on Online marketing, you might gauge how the idea has changed through the years. It used to be focused on ad placements. The technique toward take action then was to generate a web page and place banner adverts on additional internet sites so that you can have links toward your own sites.

There are in addition a number of cash making system that developed wherein you are advised toward enroll a curriculum intended for you toward earn throughout the Online.

But as of now, Online marketing has turn out to be synonymous toward marketing. as well as the best means to execute this is in the course of building constructive articles. This method, it is less expensive especially if you have the talent intended for writing and you are going to generate your specific materials.

Writing the articles or reviews

Writing designed for the web is a lot different as compared toward feature writing on magazines or even in the newspapers. This can be straightforward toward achieve once you get the hang of it. All you’ve got to have are ideas regarding a precise subject that you would like toward turn out to be an expert on. But if you really achieve not have the skill intended for this craft, you can always hire freelancers toward achieve the task intended for you.

First thing that you have toward remember when writing the articles is that you must obtain a particular audience in mind. you might address your materials toward them. You are vying designed for their attention that is why you are writing your articles or reviews in a technique in the direction of reach out toward them. This is the kind of topics which they are interested in the direction of, subsequently you write regarding it until you are considered as well as expert. That will not be hard in the direction of execute particularly when you obtain good content which your target market is always on the lookout for.

You have to be subtle within promoting your specific web site, products plus services. This rule applies when you obtain your articles published on different submission websites. Most of the time, you might be allotted a box, an ample space wherein you can create an author’s bio. That’s the part where you can obtain a link to your site. The idea here is when you already got the trust of your readers, they will be interested enough to click on your specified links.

Take note of the word count. other submission websites would accept 300 or so words in support of articles or reviews. But most websites prefer 500 to 550 minimum word count. Read the rules thoroughly subsequently that you won’t acquire banned from any of those useful sites.

Also be careful within using keywords. do not use it too much toward the point that it will annoy your readers. Stuffing your articles or reviews with keywords will just make your readers turn away from your materials as long as your motives turn out to be very obvious.

Lastly, choose an article submission site that ranks high on Google as well as in Alexa. You don’t desire toward submit your work on spammy sites. That will not execute your business any good. You can also study where your competitors accomplish their submissions. This method, you can zoom in on those sites plus start on your submissions.

Read in the course of an article on Online marketing communications just like this one before you plunge into a territory which is still unknown to you. This method, once you’ve entered the battle, thetre will be no turning back.

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Department of Railways N.S.W. One Day Tour Map of the Blue Mountains
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Image by Blue Mountains Local Studies
Notes:
Verso of brochure distributed to patrons on the railway tour from Central to Mt Victoria and then by motor coach to Jenolan via Hampton and return. They were welcomed aboard by the Commissioner for Railways, Mr. R. Winsor.

The dedicated Caves Express train operated from Central to Mt Victoria during the period 1929-1942 and was revived from 1953-56.

Construction of Warragamba Dam commenced in 1948 and completed in 1960. The map predates construction although the brochure may be from the later period.

R. W. Winsor was assistant commissioner for railways in 1949 when there was a purge of senior railway management by the state government as a result of problems dealing with shortages during the coal miners strike. He became Commissioner in September 1952 and was succeeded by Neil McCusker in July 1956. His famous slogan was: ‘The Rail Way is the Safe Way’.

It seems likely this brochure was issued on the post war Caves Express during the period 1953-56.

Format: Map, original 210mm x 340mm, two part scan and stitch.
Licensing: Attribution, non-commercial, share alike, creative commons. If you use this image in any way, you should attribute it to Blue Mountains City Library. Resale or any other commercial use is prohibited without our express permission. These same restrictions apply to secondary users.
Repository: Blue Mountains City Library www.bmcc.nsw.gov.au/library/
Part of: Local Studies Collection vf Rail Services – History
Provenance: BMCC
Links: www.sca.nsw.gov.au/dams-and-water/major-sca-dams/warragam…
en.wikipedia.org/wiki/Caves_Express
trove.nla.gov.au/ndp/del/article/18467615
adb.anu.edu.au/biography/winsor-reginald-12054

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