September 5

How To Understand Article Marketing and Business Success


Understanding the role of article marketing and its impact on a successful online business is crucial to business owners. Implementing correct article marketing strategies will reap enormous benefits including increased traffic, generating new leads and new customers, thereby broadening your online presence.

There are various steps that should be implemented in order to develop an effective article marketing strategy. Here are 3 very important steps that you need to take into consideration when creating your article marketing strategy:

Creating an Effective Article:

Creating an effective article with valuable information that interests your targeted viewers is critical. Implementing proper key words in order to optimize your SEO is also extremely important toward the success of your business.

If you feel comfortable in writing your own material, then start off by taking notes on the important aspects of your business and then draft up an article. Keep tweaking until you have a final product that you believe will interest your readers.

On the other hand, if writing is something beyond your skills, hire online writers to develop the articles for you. Learning a few writing tips in order to improve your writing skills, will help you market your business better than anyone else can do for you. You will develop abilities to express to your readers the most important aspects of your business. You know the uniqueness of your business better than anyone else.

Submitting Articles to Your Targeted Market:

Once you have created an article with valuable information, it’s time to get it out to the public for eager readers to flock to. You must start submitting your article to various article directories on the internet.

To those of you who are new to article marketing, an Article Directory is quite simply; websites that bring in hundreds of articles by business owners for eager readers to get valuable information regarding various business niches.

Needless to say, these article directories are the most important places for you to submit your articles in order to generate traffic. Doing a little research online will give you the most popular directories that you will want to join up with. All you have to do is create your profile and sign up with them.

Once you have signed up, login and start listing your article or articles. That said, these sites have numerous directories, so search through them and find the directory that best suits your business niche. As these sites have hundreds of directories, you need to figure out what best meets your needs. This can be a little dauntless, but there are simpler ways to find out what to sign up for and what to bypass on. Later on we will explore the best ways as well as discuss more valuable article submission techniques.

It’s Time To Measure Your Articles Effectiveness:

Seasoned marketers will tell you that measuring the effectiveness of your articles is crucial in an effective marketing campaign. Evaluating their written articles, examining their own self assessment and the techniques they are using can decide the success or failure of their campaigns.

Notice I mentioned assessing their techniques? So often this step is overlooked by beginning marketers and this is a huge mistake! Measuring the effectiveness of your technique is critical in assuring your campaign’s growth and continued success.

A professional marketer must be able to visualize whether their campaign is bringing in targeted leads. Looking at and improving their marketing methodologies and tactics is extremely important.

Summing It Up:

These 3 steps are crucial in order to develop a great campaign and become a successful marketer. Improving your article writing, learning how to optimize SEO, link development and landing your articles on appropriate article directories are just a few of the many tasks that a successful marketer deals with on a daily basis.

As said earlier, if your writing is not up to snuff, there are excellent writers available that will help you out. Learn as much as you can regarding SEO, proper linking and good marketing techniques. This is your business and a successful business takes knowledge and hard work.

Later on we will discuss and examine various techniques to help your marketing skills improve and give you the knowledge you need to be a successful Article Marketer.

One of the most powerful tactics of traffic generation is Article Writing. Learn more by reading my free report all about Article Tactics. Don’t underestimate the power of writing articles. The more you write, the more you enjoy writing it, and the better your article will be.

Neal S. Dow House (1829) • National Historic Landmark – signage
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714 Congress St, Portland, Maine USA • Neal S. Dow House, also known as Gen. Neal Dow House, is an historic house in Portland, Maine, built for noted politician and prohibitionist Neal S. Dow. He was the Prohibition Party candidate for U.S. president in 1880.

Built in 1829, the House is now home to the Maine Women’s Christian Temperance Union. – From Wikipedia.

∆ The structure, a Colonial brick home built in 1829 for Neal Dow, the “Czar of Temperance” who had countless run-ins with the local Irish community.

Neal Dow (1804-1897) was the son of a Portland Quaker family and entered his father Josiah’s tanning business, from which he realized handsome profits. He was a volunteer firefighter and elected chief engineer of the Portland Fire Department in 1839, a position he held for many years. At the age of only twenty-three Dow became a founding member of the Maine Temperance Union and his life’s work was assured. The Union argued over the issue of wine and Dow became a leader of a splinter group of the union, which advocated total abstinence. He spent many years demanding that only teetotalism and prohibition were the true tenets of temperance societies; he also tried to put through a law prohibiting the retailing of ardent spirits. Dow and his cold water army were successful in a prohibitory law put into effect in October 1846, but the law proved ineffectual as many, including merchants and lawyers, saw this as very bad for business and opposed it with all their power. – From the website of Maine Irish Heritage Trail.

WCTU members chose total abstinence from all alcohol as their life style and they adopted this definition of temperance: Temperance may be defined as: moderation in all things healthful; total abstinence from all things harmful. – Xenophon (Greek philosopher), c. 400 BCE – From the WCTU website.

The WCTU was organized by women who were concerned about the destructive power of alcohol and the problems it was causing their families and society. It elaborates that "In many towns in Ohio and New York in the fall of 1873 women concerned about the destructive power of alcohol met in churches to pray and then marched to the saloons to ask the owners to close their establishments. They then established the Woman’s Christian Temperance Union. In the belief that they needed to become organized nationally, the next summer they established the National Woman’s Christian Temperance Union. Within the first five years, the WCTU established a network of over 1,000 local units or "unions" and began publication of a journal, Our Union. – From an excellent article on WCTU history.

☞ On April 11, 1973, the National Park Service added this structure to the National Register of Historic Places (#73000236). In addition, the site was designated a National Historic Landmark on May 30, 1974.

• GeoHack: 43°39′11″N 70°16′12″W.

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July 31

The Future of Article Marketing – An Interview


Chris Ellington is the CEO and Founder of Article Marketer. With over 20 years of marketing experience and expertise, he works with small business owners, clarifying strategic business initiatives. He guides them in focusing on the most important and profitable aspects of their businesses. Less than a year old, the Article Marketer site already serves thousands of authors and has successfully completed more than 3.3 million article submissions.

Question: I stumbled across your site by accident one day when I was approving articles on a list I owned. That’s how I found you. Tell me how you got started in article writing and promotion.

Answer: Content is the foundation of any internet marketing campaign. No matter what you choose to do, whether it’s hard-core SEO, Google AdWords, search enging marketing, email marketing, or any other form of online marketing – the web is fundamentally built around content.

Creating and providing content to the literally millions of content sites and newsletters just seemed to be a smart move. Did you know that there are now more websites on the net than there are people on
the planet? The webmasters of those sites simply don’t have time to create the sheer volume of content they need to fill their newsletters.

I started sending articles to people who wanted content, and I was amazed at the results. More targeted traffic started showing up at my various sites. With more targeted traffic comes greater conversion – which means more people to opt-in to my lists, more affiliates join my
programs, and more sales of my products and services.

The problem was I was spending too much time submitting articles by hand. I knew there had to be a better way. There were services to do article submission – some charging up to $ 400 per article! – and there was software to download and install – but I was still chained to my desk to do the actual submission work.

My consulting work with small business owners had taught me that what the market needed was a low-cost, automated, hands-free solution. I set out to build a service that would alleviate all of the problems that I’d seen with article marketing: either time-consuming and tedious drudgework or high expense for the author, while being spam-ridden for the newsletter editors and content site owners.

I put together a team and we created completely automated submission, free article review to help each author get better results, and a team human-spam-blockers who make sure that spam never goes through our servers. Article submission is affordable to small business owners through a unique subscription model that allows an author to submit an unlimited number of articles without having to factor in the expense of each and every article.

Question: What changes have you seen in article writing and promotion since you started your service?

Answer: The article marketing landscape is constantly changing. Some once very popular article sites have completely vanished, overwhelmed by spam and the sheer volume of new articles being submitted. At the same time, new sites come online all the time. Keeping up with these changes is almost a full time job.

As people started understanding that they could get one-way (as opposed to reciprocal) links, better search engine placement, improved pagerank, more traffic and sales just from writing articles, we’ve
seen the inevitable entry of spammers into the market. These are people who are not interested in providing good content, but only want a free link in someone’s newsletter.

The result is that the article directories and content site owners are putting more restrictions on the articles they’ll accept. While in the early days we could submit short (150-250 word) articles, these days if an article isn’t at least 400 words, it’s unlikely to be accepted. A number of sites have now banned the use of ‘tinyurl’ URL replacements because spammers mask their affiliate links or links to bad neighborhoods.

It used to be that we could incorporate URLs into the article body, but more and more article sites are rejecting anything they find with a .com address. We have worked out an arrangement with most of the content sites to allow the specific use of URLs under certain circumstances, and we teach our authors how they can effectively incorporate URLs into their articles and yet avoid having their
accounts banned.

We’ve seen a surge of “Private Label” articles in the market. These are canned, pre-written articles that people can buy and submit under their own names. Unfortunately, only the first few people who submit those articles are successful, everyone else is an “also ran”. Private Label articles are like jokes on the internet. The first time you see one, it’s funny. The 50th time it’s just annoying.

Question: What do you think article writers should be aware of when writing articles?

Answer: There are three rules when it comes to writing articles:
Rule #1: Provide Good Content
Rule #2: Provide Good Content
Rule #3: When in doubt, see Rules #1 and #2

If you follow those three rules, you’ll do just fine. What is “good content”? It’s approximately 750 words that allows the reader to come away with some knowledge that wasn’t there before. Focus on a topic and make sure that the reader gets something of value at the end.

Authors should ask themselves this question:
Must a reader buy my product/service in order to take action?

If the answer is “yes”, then go back to the drawing board. Of course, the author may need to substitute “visit my website”, “subscribe to my newsletter” or any of a dozen other calls to action based on the author’s desires.

When providing newsletter content, it’s important to remember that you are speaking directly to a specifically targeted audience. These are people who have subscribed to “Dog Weekly” or “Fish Tank Monthly”, so if your thing is dogs or fish tanks, this is your perfect audience. Put your best foot forward. Give them really good information and they’ll want to visit your site for more information. At that point you can sell them something.

Another important point is that articles stay on the article banks forever. When you include a call to action in your resource box, make sure it’s not a ‘limited time offer’. Don’t use contact information
that might go away. It’s always best to send your readers to a website you control (and can update) so that if your email address or phone number changes, they will still be able to reach you.

Question: Share a few of your best article writing tips with us.

Answer: The title is key. It’s the first thing people see and the first decision they make about your article. If they don’t get past the title, they’ll never read the rest.

A title should never be a noun. If you have a great article about fish tanks, and you title it “Fish Tanks”, you’re unlikely to get as many readers as you would with, for instance “How to Keep Your Fish Tank Sparkly Clean” (assuming, of course, that the article is about keeping a fish tank clean.) Add some action and some excitement to your title to draw people into the content.

Your article itself should be about one thing. Don’t try to cover all aspects or every angle in a single article. Break it down into component parts and explain the most important points.

Try not to write a multi-part article series. I know that goes against some other advice you may have heard, but there are some important reasons to avoid multipart articles.

The first problem is that a reader may not have access to the other parts. How terrible would it be to find “Fish tanks Part 2” and not know how to find the first part? The second problem is that newsletter publishers may not be willing to commit to running all 16 parts of your masterpiece, and so will not print any of your work. Each article you write must be able to stand on its own, with a beginning, a middle and an end. Don’t require that a reader be fluent in parts 1-3 before they read part 4. Never end your article with “to be continued…” or “the rest of this article can be found on my website…” because the content site owners are expecting you to provide content – all of it – in exchange for the link and the targeted audience they’ll be delivering to you.

Question: What trends do you see in article writing and promotion, and what do you think the future holds for article writing and promotion?

Answer: We’re seeing a shift in the marketplace. While at one time only “polished authors” would submit their articles, it’s become much more common to get really good articles from average business owners.

People who have never written an article before are discovering that it isn’t that hard. Our editors help them put out a good quality article the first time through. I can’t tell you the number of emails
we get thanking us for the detailed assistance provided by our review team. Anyone can write an article about a topic they’re passionate about (and isn’t that why they started a business in the first place?) and they can create interesting content just based on their own experiences.

I believe that the surge of “Private Label” articles will go away as people discover that only original content actually delivers the results of marketing with articles. While re-writing those articles can be effective, just replacing certain words with synonyms is not enough. You can’t expect a dog newsletter owner to put “Combing Your Mutt” in the newsletter after publishing “Grooming Your Dog” in last week’s newsletter.

I think people are getting more excited about bringing their own expertise to the fore. Different dog groomers can write about combing dogs and have each of them published in the dog newsletter, because
each tells a specific story or anecdote, provides original tips and tricks learned “in the trenches”, and brings a fresh perspective to the subject.

Will article writing and submission ever go the way of banner ads, pop ups, and FFA sites? No, because content is the foundation of the web. Other forms of marketing have come and gone – even email marketing is difficult these days – but anyone who provides good content to the content-hungry audience will see their work published all around the net, will get links from relevant sites, will see their pagerank increase, and will get more targeted traffic to their websites.

Jinger Jarrett will show you how to promote on Google News and Yahoo News for free. Get her latest book, “1001 Places to Market Your Business on the Internet for Free” at

A Sample of My Cursive
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Image by Daphne Abernathy
Inspired by the report that the internet/computers is killing cursive handwriting. I submit a sample of mine. Lowercase isn’t too bad, Upper Case looks like a 3rd grader did it. I know some of the Upper Case letters are wrong too. Does anyone remember how to make a Cursive Capital Q?

Here’s the article:

ডিভিডি অর্ডার করতে কল করুন: ০১৬১১ ৩৩ ৪৪ ০১ থেকে ৫ পর্যন্ত, ০১৬১১ ৩১ ৩২ ৯০, ০১৬৭৭ ৩১ ৩২ ৮০, ০১৬৭৭ ৩১ ৩২ ৯০. or

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June 13

Article Marketing — Writing for the Internet


Article marketing incorporates writing carefully and concisely for a target audience on the Internet. While all writing begins with good grammar, accurate spelling and compelling content, there are several differences between print writing and online writing in both structure and purpose. Online articles tend to be shorter than printed text, as do the individual sentences that make up the text. Readers usually skim what they see online, so articles are not only shorter, but often broken up into small sections rather than presented as a large block of text.

Writing online articles for the purpose of article marketing involves targeting a specific audience and providing them with relevant content that is usually intended to drive them to another resource by way of a link.

Internet Writing and SEO

Search Engine Optimization, or SEO, is a strategy for increasing traffic to a website using organic search engine results. In terms of article marketing, this means creating an article that is targeted around keywords readers might use to search for your content in the search engines. In order to drive targeted traffic to the content of the article, the article will need to rank high in the search engines. To do this, your desired keywords must be sprinkled generously throughout the text in a natural way that doesn’t make the content seem like a sales pitch.

Search engines use programs that scan the content of a website by sending “spiders” to crawl every bit of information on the site. The most widely-used search engines place a great deal of importance on backlinks, or links to a site from other websites. Article marketing helps to get these links because you have inserted them in the author’s bio at the end of the article. They point to your site for readers interested in your content as well as spiders crawling the web searching for relevant linked-up websites.

An Emphasis on Quality

Quality content is one of the most important aspects of successful article marketing. Providing your readers with relevant information that delivers what they are searching for will drive not just traffic to your site, but targeted, trusting readers who respect what you have to offer. Furthermore, many article directories have quality control measures that protect against low quality articles. Misinformation or invalid content often will not be listed on these directories, let alone indexed by the search engines.

The Importance of Effective Titles

The title of an online article is essential to the success of the marketing campaign. A title that contains targeted keywords not only helps readers find the content they need, but also boosts the article’s search engine rankings. Choosing the title of an online article is a balancing act that involves drawing in potential readers with clever catchiness but also satisfying the search engines’ ranking system.

Straightforward and Uncluttered

Online readers tend to scan what they read online and need their text broken up into small logically flowing chunks. As a result, the body of the text may be divided by headlines or broken up into short paragraphs. Using sub-headings, lists, bullet points and bold key phrases are effective ways to create an article that is easy enough to read so that you will not lose your audience. The importance of keyword usage still remains, but splitting up the text into snackable chunks can hook readers and ease them from the first word to the last.

Get Grammar Guidance

Writing effective articles for the Internet takes time, research and practice to become an expert. Here are a few tips:
* When writing to your audience, write using the active voice to make your words more direct, clear and concise.
* Always use proper grammar and avoid slang.
* Always run your text through a spell-checker to avoid simple but glaring errors.
* If your text includes any specialized terms, define them for your audience so their read is easy and enjoyable.
* Do not, under any circumstances, copy text from another source. This is not only wrong, it will make your article plummet in the search engine rankings due to duplicate content.

If you want to learn more about writing there are many good books available. A great one to start with is William Zinsser’s On Writing Well: the Classic Guide to Writing Nonfiction.


If you don’t feel that you can produce high-quality articles yourself, one solution is to outsource the work to freelance writers. While this can be an efficient way to get your articles written, you must make sure to find trustworthy writers who can produce content at the level of quality you desire. Outsourcing can work only if you identify a resource or company that provides writers at a cost effective rate with consistent and reliable delivery of high quality content.

Article marketing can be a powerful strategy for generating targeted traffic and backlinks to your site. It can increase both your credibility and your search engine rankings. But to be successful, you need to employ the unique style of writing specific to the Internet. Online writing is different from print writing in structure and content, but successful online writing is guaranteed to help your business’s bottom line.

Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. The approach is simple, highly effective and affordable. Visit our website to learn more about how we can deliver higher traffic and more profits to your website.

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May 6

Article Marketing By The Means Of SEO Article Writing Can Boost Your Website Sales


Article marketing with seo article writing is an awesome way to drive tons of new traffic to your website. Yes we all know the search engines love websites that is packed with new and fresh information. Yes there is other ways to get people to your website other than by seo article writing and article marketing. However the best way is seo article writing.

Article marketing by the way of seo article writing is always new because you are always writing new valuable information on your niche. So all the seo articles you write has the potential to be indexed by Google, Yahoo and the other major search engines if you write the articles correctly.

Article marketing with seo articles is not as simple as one thinks. SEO article writing has procedures you have to follow to get the best results out your seo articles. There are steps to follow to get the article listed in the search engines.

SEO means search engine optimization. Articles written with the use of keywords is what seo articles is. SEO article writing only works if you can put the keywords in the correct places. Article marketing can only be useful if you do it right. Here is the right steps to writing seo articles.

Firstly, select a few keywords that best matches your product or service. Choose something people search for when wanting to find your product. This is done by looking at the search volumes on the words you choose. Google ad words works good for this. Pick words that has high search volume but low people using them.

You can find programs that does this for you but they can be costly. Costly but worth it in my opinion. It saves you time that you can use for other important tasks for your business. Google ad words will work just fine if you need to use it.

Step two in article marketing by the use of seo article writing is to place the keyword or words in your title. You want the title to be between 9 and 17 words long and contain your keyword. You can use 1 or 2 keywords for each seo article.

The most important step is the last one. Place your keyword in the first 50 characters of the article. Then for every one hundred words or more place one of the keywords. Don’t make the keywords fit in exactly every one hundred words. The seo articles needs to make sense to the readers! The main thing to article marketing is knowing were to place your words.

Now that you know how to write seo articles lets look at the benefits of seo article writing. Article marketing with seo articles gives your website backlinks when you post the seo articles on article sites or blogs. The backlinks is the most important part of determining your search engine rankings. With that being said the backlinks you build have to be related to your niche. Those backlinks carries more weight than backlinks on sites that are not on topic with your site. Take note to the categories you are trying to post to.

The most important part of seo article writing is proving to the readers that you know what you are talking about and are not just like so many other websites out trying to sell you a product or services. Writing seo articles gives the visitor’s something to look forward on your site and will visit again and again. Eventually they will end up buying if they keep returning.

Article marketing with seo articles takes practice to get it right. However it’s worth the extra time and effort it takes to write informative articles. If you don’t have the time to engage in seo article writing you can hire a freelance writer to write your seo articles for you.

WV Writing Services understands article marketing and specializes in seo article writing. We offer some of the lowest prices for seo articles on the Internet.

Pencil, he has found to be misleading.
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“Notes on Designing for Photo-Lettering” by M. M. Davison in Print magazine, Volume IX Number 1, June–July 1954

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May 2

Article Writing: How to Promote Your Home Business and Make Money From Article Marketing


Article writing is a skill that most people can learn, and if you know how to promote your home business by writing articles, and then article marketing can be an effective to make money. However, most people do not know how to write in such a fashion as to maintain the readers interest, and have an even less idea of how to properly use those that they do write.

Writing articles is a skill – that cannot be denied – but it is a skill that can be learned. Sure, you will need a reasonable grasp of grammar in your language, but not so much spelling if you use a good spell checker. It is not so much these that are the problem, as knowledge of how to write the content in such a way as to be of use to the reader.

Therefore, let’s consider the reader and what they are seeking when they find your article.

1. Information

People use the internet for information, to chat or to buy something, and by far the most extensive of these is information. The vast majority of people that use Google are seeking information of one kind or another. It could be a price, it could be technical information or even what time the next bus is due, but it is information and most of that is the type of information that you can provide them with by writing an article on their topic.

You might have website focusing on the niche, or simply write an article on it with a link to an affiliate product. In the latter you can make money without having a product or even a website, and in the former you have a means of collecting names and email addresses that you can use to keep in touch with people that have expressed an interest in your niche.

2. There is No 2

That’s right – there is no 2 that concerns you. People want information, pure and simple, and you can provide it to them either with a well constructed website that you advertise using article marketing, or with a well written article, offering good and accurate information about their subject, and that in their eyes will make you an expert in their subject. That’s right – their subject. It isn’t yours, but theirs, and you are providing information to them on their subject by writing articles on it.

Article writing is more than just knocking out a few quick essays, but involves good keyword research, time in providing useful informing of a type that people are genuinely seeking and also perhaps contains an element of the benefits a prospect can achieve by reading it.

How to Write Articles

There has to be a benefit for the reader, or there will be no incentive to read it. That benefit must be stressed in the title of the article: the first part of the article that anybody sees, and the part that will head your Google listing, or that of any other search engine. This confuses many people, but if you submit your articles to article directories, and your article is approved for publication, then it will appear on its own web page, and can be spidered and listed on search engines just like any other web page.

The title will be the heading for the listing, and your summary, or the first few words of the article, the summary that appears below the title in the listing. Visitors seeking information, using the keywords that appear in your title and article, will be offered your article to click, and hence the importance of a compelling title.

Use your main keyword early (main is ‘article writing’, and other main keywords in the rest – in my title I have managed to include: article writing, how to promote your home business, home business, make money, article marketing, money from article marketing

You expand on the theme of the title in the introductory paragraph, including the main keyword within the first 100 characters, and then write the article itself. Use keywords sparingly (once each 300 words), and use vocabulary that explains and defines the main keyword. Use a sparse sprinkling of the other keywords used in the title.

Overuse of keywords will result in your article being dropped from the listings, because Google’s purpose is to provide Google customers with good solid content, and not keyword repetition. Keep Google happy and you will be rewarded.

Most reward is in the form of high search engine listings for your keyword and lots of visitors. However, this can easily be transferred into cash if you have a good monetizing system operating on your website. You might be using Google Adsense adverts, selling affiliate products or offering a service, but traffic is what brings sales and writing articles brings the traffic.

As to the mechanics of article writing – well, let’s just refer to that as a different topic, since it would take more than one simple article to teach you article marketing, and the effective use of articles to advertise your website or product. Articles can be use to promote your home business, and you can also make money from article marketing if you understand how to do so.

For more complete information on article writing and how to make money from article marketing, visit Article Czar for a free writing course and other free gifts, and learn how to promote your home business in a very simply way.

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