Understanding the role of article marketing and its impact on a successful online business is crucial to business owners. Implementing correct article marketing strategies will reap enormous benefits including increased traffic, generating new leads and new customers, thereby broadening your online presence.
There are various steps that should be implemented in order to develop an effective article marketing strategy. Here are 3 very important steps that you need to take into consideration when creating your article marketing strategy:
Creating an Effective Article:
Creating an effective article with valuable information that interests your targeted viewers is critical. Implementing proper key words in order to optimize your SEO is also extremely important toward the success of your business.
If you feel comfortable in writing your own material, then start off by taking notes on the important aspects of your business and then draft up an article. Keep tweaking until you have a final product that you believe will interest your readers.
On the other hand, if writing is something beyond your skills, hire online writers to develop the articles for you. Learning a few writing tips in order to improve your writing skills, will help you market your business better than anyone else can do for you. You will develop abilities to express to your readers the most important aspects of your business. You know the uniqueness of your business better than anyone else.
Submitting Articles to Your Targeted Market:
Once you have created an article with valuable information, it’s time to get it out to the public for eager readers to flock to. You must start submitting your article to various article directories on the internet.
To those of you who are new to article marketing, an Article Directory is quite simply; websites that bring in hundreds of articles by business owners for eager readers to get valuable information regarding various business niches.
Needless to say, these article directories are the most important places for you to submit your articles in order to generate traffic. Doing a little research online will give you the most popular directories that you will want to join up with. All you have to do is create your profile and sign up with them.
Once you have signed up, login and start listing your article or articles. That said, these sites have numerous directories, so search through them and find the directory that best suits your business niche. As these sites have hundreds of directories, you need to figure out what best meets your needs. This can be a little dauntless, but there are simpler ways to find out what to sign up for and what to bypass on. Later on we will explore the best ways as well as discuss more valuable article submission techniques.
It’s Time To Measure Your Articles Effectiveness:
Seasoned marketers will tell you that measuring the effectiveness of your articles is crucial in an effective marketing campaign. Evaluating their written articles, examining their own self assessment and the techniques they are using can decide the success or failure of their campaigns.
Notice I mentioned assessing their techniques? So often this step is overlooked by beginning marketers and this is a huge mistake! Measuring the effectiveness of your technique is critical in assuring your campaign’s growth and continued success.
A professional marketer must be able to visualize whether their campaign is bringing in targeted leads. Looking at and improving their marketing methodologies and tactics is extremely important.
Summing It Up:
These 3 steps are crucial in order to develop a great campaign and become a successful marketer. Improving your article writing, learning how to optimize SEO, link development and landing your articles on appropriate article directories are just a few of the many tasks that a successful marketer deals with on a daily basis.
As said earlier, if your writing is not up to snuff, there are excellent writers available that will help you out. Learn as much as you can regarding SEO, proper linking and good marketing techniques. This is your business and a successful business takes knowledge and hard work.
Later on we will discuss and examine various techniques to help your marketing skills improve and give you the knowledge you need to be a successful Article Marketer.
Neal S. Dow House (1829) • National Historic Landmark – signage
Image by origamidon
714 Congress St, Portland, Maine USA • Neal S. Dow House, also known as Gen. Neal Dow House, is an historic house in Portland, Maine, built for noted politician and prohibitionist Neal S. Dow. He was the Prohibition Party candidate for U.S. president in 1880.
Built in 1829, the House is now home to the Maine Women’s Christian Temperance Union. – From Wikipedia.
∆ The structure, a Colonial brick home built in 1829 for Neal Dow, the “Czar of Temperance” who had countless run-ins with the local Irish community.
Neal Dow (1804-1897) was the son of a Portland Quaker family and entered his father Josiah’s tanning business, from which he realized handsome profits. He was a volunteer firefighter and elected chief engineer of the Portland Fire Department in 1839, a position he held for many years. At the age of only twenty-three Dow became a founding member of the Maine Temperance Union and his life’s work was assured. The Union argued over the issue of wine and Dow became a leader of a splinter group of the union, which advocated total abstinence. He spent many years demanding that only teetotalism and prohibition were the true tenets of temperance societies; he also tried to put through a law prohibiting the retailing of ardent spirits. Dow and his cold water army were successful in a prohibitory law put into effect in October 1846, but the law proved ineffectual as many, including merchants and lawyers, saw this as very bad for business and opposed it with all their power. – From the website of Maine Irish Heritage Trail.
∆ WCTU members chose total abstinence from all alcohol as their life style and they adopted this definition of temperance: Temperance may be defined as: moderation in all things healthful; total abstinence from all things harmful. – Xenophon (Greek philosopher), c. 400 BCE – From the WCTU website.
∆ The WCTU was organized by women who were concerned about the destructive power of alcohol and the problems it was causing their families and society. It elaborates that "In many towns in Ohio and New York in the fall of 1873 women concerned about the destructive power of alcohol met in churches to pray and then marched to the saloons to ask the owners to close their establishments. They then established the Woman’s Christian Temperance Union. In the belief that they needed to become organized nationally, the next summer they established the National Woman’s Christian Temperance Union. Within the first five years, the WCTU established a network of over 1,000 local units or "unions" and began publication of a journal, Our Union. – From an excellent article on WCTU history.
☞ On April 11, 1973, the National Park Service added this structure to the National Register of Historic Places (#73000236). In addition, the site was designated a National Historic Landmark on May 30, 1974.
• GeoHack: 43°39′11″N 70°16′12″W.
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